Making important decisions is hard. We’re often required to navigate ever-increasing amounts of information in order to make the right decision – and the ‘right’ decision is different for everyone. Our products are designed to support people facing crucial decisions (things like “who should I vote for?” or “where should I go to college?”), as well as an onslaught of relevant information to navigate.

We ask individuals a few questions and, based on their responses, help to surface highly personalized information and options that are likely to be useful to them. We accomplish this by using machine learning and peer-reviewed data science to contextualize individuals’ responses alongside enormous amounts of information, as well as the responses of others who are similar. The result is highly relevant and unique to each individual.