Privacy Policy

Vox Pop Labs (“we”, “us”, “our”) takes protecting your personal privacy very seriously. All information provided by participants who use our products and services will be administered according to the requirements of applicable privacy laws.

This Privacy Policy describes how we collect and uses personal information, and the circumstances under which we may share this information. This Privacy Policy applies solely to information collected by us and may be updated from time to time.

Collection, Use and Disclosure of Information

You can use our products and services without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors our websites and other related information such as page requests, browser type, operating system, average time spent on the website, and pixel codes (i.e. which pages you visit on the website). We use this information to help us understand activity on the website, to monitor and improve performance and user experience.

You have the option to submit certain personal information in the course of using our products and services. This information is used to enhance your user experience, to improve statistical accuracy, and to communicate with participants. All personal information you share with us is securely stored in facilities that may be located in Canada or outside Canada, including but not limited to Australia, New Zealand, Singapore, Ireland, and the USA.

Personal information that we collect is used for research purposes only. Said information will only ever be made available to third parties in an anonymous, non-attributable form which can in no way be used to personally identify you. We will never rent or sell your personal information and will never share your personal information with a third party without your prior consent.

We cannot ensure that private communication and other identifiable personal data will never be disclosed in ways not described in this policy. By way of example (without limiting the foregoing) we may be forced to disclose the data to a government agency lawfully requesting the same or to any court acting in pursuance of its powers. We reserve the right to and you hereby agree to allow us to disclose any information about you to law enforcement, government officials or to any court or court officials when compelled to do so by law.

Safeguarding and Retention of Personal Information

We have implemented administrative, technical and physical measures to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to your personal information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.

Access to Personal Information

You have the right to access, update and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law.


We use a technology called ‘cookies’. A cookie is a tiny element of data that a website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. We and our service providers (such as Google Analytics) also use cookies to help us understand website activity, to improve the website, and to provide better customer service. For more information about Google Analytics, see

You may set your web browser to notify you when you receive a cookie or to not accept certain cookies.

Third Party Websites

Our products or services may contain links to other websites that are not owned or controlled by us. We have no control over, do not review, and are not responsible for the privacy policies of or content displayed on such other websites.

Contact Information

We welcome feedback about privacy issues and will attend to all questions and complaints promptly. You can contact us about any privacy issues by email or via mail at:

Vox Pop Labs
L.R. Wilson Hall
Suite 5021C
McMaster University
1280 Main Street West
Hamilton ON
L8S 4L8

Last updated: August 2019