The ability to make decisions that are optimized for an individual's preferences is limited. We simply don't have the time to consider all of the available information about a particular decision. Even if we had all the time in the world, we lack the cognitive capacity to systemically assess all of that information. As a result, we consistently make suboptimal decisions.

Vox Pop Labs seeks to augment the capacity of individuals to reason through important decisions in their lives by leveraging advances in artificial intelligence. Our decision support applications analyze each user's unique preferences and then map those preferences onto the range of available choices.