Vox Pop Labs launches Vote Compass for the 2015 Canadian federal election

Vox Pop Labs launches Vote Compass for the 2015 Canadian federal election

Published September 5, 2015

In partnership with CBC News and Société Radio-Canada, Vote Compass makes a return to Canadian federal politics

It’s a homecoming of sorts for Vote Compass.

The inaugural launch of Vox Pop Labs’ civic engagement application was at the outset of the 2011 Canadian federal election campaign. During the five weeks from the election call to the day the polls closed, nearly 2 million Canadians used Vote Compass to explore how their personal views squared with the platforms of the political parties.

In the years since, Vox Pop Labs has gone on to run Vote Compass in more than a dozen elections across the world. But for the team at Vox Pop Labs, the return of Vote Compass to Canadian federal politics is particularly gratifying.

“Canadian federal politics is where we cut our teeth,” said Clifton van der Linden, founder and director of Vox Pop Labs. “Vote Compass has evolved a great deal in the last four years. After an international tour we’re proud to bring it back home to Canada.”

Vox Pop Labs has once again partnered with CBC News and Société Radio-Canada to bring Vote Compass to Canadians. Within a week of launch it had attracted more than half a million Canadians. You can try it for yourself at http://cbc.ca/votecompass.

 Sample results from the 2015 Canadian federal election edition of Vote Compass.

Sample results from the 2015 Canadian federal election edition of Vote Compass. Try it at http://cbc.ca/votecompass.

Findings

The researchers at Vox Pop Labs analyse respondent data from Vote Compass through the campaign and provide their findings to CBC News and Société Radio-Canada. Reports on Vote Compass findings are posted to the Vox Pop Labs Facebook Page.

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