From complexity to clarity

Vox Pop is derived from the Latin vox populi: “voice of the people”.

Vox Pop is a term used by journalists to describe a technique in which people are arbitrarily selected and interviewed about a given issue. Recent technological advances now allow us to engage with thousands of such people across the population in the time it once took to interview a single interviewee.

Our applications permit citizens to better understand themselves and those around them in fine-grained detail. Our methods enable us to transform these data from anecdotal into representative statements about the public.

We use our unique insights to empower the public by channeling the voice of the people.

THE TEAM

Meet the people behind Vox Pop Labs


Cliff is a serial innovator working at the intersection of technology, public policy, and data science. A former software developer and journalist, Cliff is presently a PhD candidate in political science at the University of Toronto, where he has held fellowships with the Munk School of Global Affairs and the Social Sciences and Humanities Research Council of Canada. He is the recipient of the Sedra Distinguished Graduate Award and the Clarkson Laureateship for Public Service. Cliff regularly provides political analysis for media outlets worldwide and was recently named one of Toronto's top young innovators.

For over a decade, Andrew has been making bets on technology backed by experimentation, data, and the changing patterns in human behaviour. He’s held pivotal roles in several of Canada’s most notable startups, including FreshBooks and Shopify (as Director), and Jet Cooper (as Partner). He is also an active city-builder through grassroots initiatives such as Camp Reset (Co-Founder) and The Laneway Project (Board of Directors). His ability to draw connections between disparate ideas and trends comes from standing at the intersection of many different communities at any given time.

Jon is an accomplished software developer with over a decade of experience in software engineering, application development, and team management. He has recruited and led numerous teams of talented developers, and his broad range of expertise spans the development of full-featured web applications, the performance of code audits, the writing of custom JavaScript libraries, and the testing and implementation of system security procedures. He was previously the Lead Developer and CTO of Functional Imperative, and is an instructor at the Lighthouse Labs Programming School.

Alex works at the forefront of innovation in artificial intelligence. He received his PhD in Statistics from the University of Toronto, where his work focussed on Markov Chain Monte Carlo methods for non-linear state space models. Alex has published several papers on various aspects of Bayesian inference, and has presented his work at a number of academic forums, including the University of Cambridge and the Fields Institute for Mathematical Sciences. He is the recipient of the Natural Sciences and Engineering Research Council Postgraduate Scholarship and the Ontario Graduate Scholarship in Science and Technology.



Mickael is a consummate optimizer, tech junkie, and a firm believer in the power of algorithms to improve our lives. He is a PhD candidate in political science at Laval University, where his thesis explores the digital footprints of public opinion. He obtained his M.Sc. and B.Sc. in Information and Communication Studies from l’Université Catholique de Louvain, and is the recipient of several grants and fellowships, including the Mitacs Accelerate Program Post-Graduate Student Fellowship, the Crop Public Opinion Research Grant, and the Quantitative Methods Training Grant from Laval’s Department of Political Science.

Corentin is a passionate engineer, investigating the use of mathematics in the analysis of human behavior. He received his PhD in Applied Mathematics from the Université catholique de Louvain (Belgium), funded by the F.R.S.-FNRS. He also obtained an MSc in Electrical Engineering as well as an MSc in Management. During his PhD, he worked on the use of Data Science to analyze human influence and to capture political ideologies from social media data. He collaborated with the University of Cambridge (UK), Université de Lorraine (France) and Université Laval (Canada), becoming an expert in machine learning and network analysis. He also worked as a teaching assistant for a dozen university-level programs.

Hugo's fascination with artificial intelligence and social dynamics led him to the intersection of machine learning, computational linguistics, and network science. He brings all these fields together in his research as a PhD student in Computer Science at the University of California, Davis, where he develops efficient algorithms for large-scale predictive analytics over complex network structures. Hugo's previous occupations include industry researcher, lecturer at Laval University, and artificial intelligence consultant. He is a recipient of the Graduate Scholar Fellowship.

Justin harnesses the power of data to model and predict public opinion. Part of a new generation of quantitative political scientists, he combines a theoretical knowledge of political behaviour to cutting-edge statistical tools. A seasoned communicator, he was previously employed by an Influence Communications firm in Québec city. Justin holds a BA in Economics and a MA in Political Science from Université Laval and is currently a PhD student in Political Science at the University of Toronto. During his studies, he attended Sciences Po and the University of Michigan for its program in Quantitative Methods.



Josh is an awarding-winning designer and graduate of OCAD (Ontario College of Art and Design) University. His work spans both print and digital media, with a particular focus on conceptual thinking and the effective use of typography and layout. His current interests lie in exploring the possibilities of design and code, particularly on the web.

Bruno is a software developer with a background in mathematics and physics. He holds a BSc in physics at the University of Toronto, where he focused on computational physics and fluid dynamics. His experiences in web development have involved creating interactive visualizations with D3.js and Three.js, using React to create single page applications, and writing server code in Ruby/Rails and Elixir. He previously worked as a Web Developer at Functional Imperative and currently mentors new students at Lighthouse Labs.

Kristin is a front-end developer and graphic designer with a decade of combined experience in the worlds of web and print. A jack of all trades and master of many, she has worked on numerous web applications that feature her skills using React, Node.js, Javascript, HTML, CSS, jQuery, Ruby/Rails, PHP, Sinatra, and a host of other tools, libraries and languages. She received her education in graphic design at Holland College, and in immersive web development at Lighthouse Labs. She was previously a web developer at Functional Imperative and Lighthouse Labs, and a graphic designer at Action Press and Results Marketing and Advertising.

Kevin is a full-stack web developer and keen problem-solver. Ever the avid learner, he has acquired significant experience in API interfacing, adding new features to large existing code bases, and client relations, and has contributed to numerous projects that showcase his command of Ruby/Rails, Javascript, Standard ML, CSS and Sinatra. He received his education in programming from Udacity Front-end Web Development and Lighthouse Labs’ Immersive Web Development Bootcamp. Kevin was previously a Full Stack Web Developer at Functional Imperative.



James received his graduate training in public policy at King's College London and his undergraduate training in political science at the University of Toronto. He previously served as a program officer with the UK-based Election Reform International Service and as a researcher for PublishWhatYouFund.org, the global campaign for aid transparency. More recently James helped launch a venture with the support of Engineers Without Borders before taking on a position with a multinational public opinion and market intelligence research organisation.

Greg is a passionate researcher and communicator, dedicated to making data analytics both accessible and engaging to the public. A graduate of McGill University and the University of Toronto’s Munk School of Global Affairs, Greg is a recipient of the Joseph Armand Bombardier Canada Graduate Scholarship, the Ontario Graduate Scholarship, and the Mary Coppin Scholarship for academic excellence. Greg was previously a research assistant with the Wissenschaftszentrum Berlin für Sozialforschung and a correspondence clerk at the Office of the Secretary to the Governor General of Canada.

Cara is dedicated researcher who firmly believes in the civic vocation of the social sciences. She is a graduate of the University of Toronto’s Munk School of Global Affairs, and received methodological training at the Inter-university Consortium for Political and Social Research at the University of Michigan. She is a recipient of the Karel and Ellen Buzek Graduate Fellowship, the Rudolf and Rasalie Cermak Graduate Fellowship, and the Joseph and Gisela Klinghofer Scholarship. Cara was previously a Summer Research Intern at the European Academy of Bolzano’s Institute for Minority Rights, and a Company Intern at the Asia Society Philippines.

Howard has a broad range of experience in business, media and law, having worked at CNN, CBS News, The Economist and the UN. He is a graduate student at Harvard University, having obtained his law degree from McGill University. Howard’s work has taken him to the White House, the Supreme Court of the United States, and the UN General Assembly. He has been recognized internationally for his effective communication skills and has presented before business executives and high level politicians. He has appeared on air for English and French media outlets.



Yannick is a postdoctoral fellow in political science at Laval University in Quebec. He holds a PhD from the University of Toronto and received training in quantitative methods at the Inter-university Consortium for Political and Social Research at the University of Michigan. He has authored numerous peer-reviewed journal articles and book chapters on political behaviour, campaign strategy, and voting. Yannick is the recipient of the Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, the Ontario Graduate Scholarship, and the Ken Bryden Scholarship in Canadian Government and Politics.

Greg is an emergent leader in the application of innovative statistical methods to the study of behaviour and public opinion. A PhD candidate in political science at the University of Toronto, Greg has received methodological training at the Inter-university Consortium for Political and Social Research at the University of Michigan. He has been a fellow at the Trudeau Centre for Peace and Conflict Studies and the Centre for International Governance Innovation. Greg is a recipient of the Canada Graduate Scholarship from the Social Sciences and Humanities Research Council of Canada.

Jen is a PhD candidate in political science at the University of Toronto. She was previously vice-president of product development for a Vancouver-based strategic marketing firm and has worked as an analyst for several high-profile organizations in North America, South Asia, and Africa. Jen has been the recipient of numerous awards, including the 2012 Beattie Fellowship at the Munk School of Global Affairs, Dr. F.M. Hill Ontario Graduate Scholarship in Public Policy, and the Social Sciences and Humanities Research Council of Canada Doctoral Fellowship.

Mi Hee has been working in the field of project management for over thirteen years. Her specialty is in providing organizations with the support and guidance needed to ensure within-budget and on-time delivery of high-quality tech products and services. She is presently the Senior Project Manager for CRM & Guest Insights at Lululemon and holds an MBA from the University of Toronto’s Rotman School of Business.


Our team is growing!

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Vox Pop Labs

The Burroughes Building
639 Queen St W
Suite 401
Toronto, ON
M5V 2B7